The question we’re answering today is: do you need a LinkedIn company page?
Unless missing out on potential leads, losing brand credibility or trust with your target audience doesn’t phase you, the answer is yes. Linking to a company page on your LinkedIn profile is important. If you aren’t doing this you’re at risk of losing important connections and leads.
It’s pretty simple to set up a LinkedIn company page, and it’s the easiest way (apart from having a great website) to show you’re part of a real business. It instantly shows that what you’re advertising about yourself on your profile is the truth.
To be frank, if you’re not linking to a company page on your LinkedIn profile, it starts raising red flags like: