You can have the best-looking website in the world but it’s not going to do anything for your business if no one is seeing it. Millions of new sites are added to the internet every day so knowing how to promote a new website and drive traffic is crucial to its success. Fortunately, promoting your website doesn’t need to be time-consuming or costly. To help you get more visitors to your site, we’ve put together a few effective tips on how to promote your new website.
Search engine optimisation (SEO)
Whilst it may seem daunting at first, writing with SEO in mind is important for helping your website to rank higher for relevant searches. To get started, research what keywords would be the most beneficial for your business, update your metadata and include interlinks. Google AdWords is a great place to start researching keywords and deciding which ones you want to target. Remember to be specific and don’t just select words because they have a high search volume. For example, if you run a women’s clothing company, it is better to target “women’s clothing” instead of just “fashion”.
Another important step in boosting your SEO is creating a Google My Business account. This is especially crucial if your main business area is local. By creating a Google My Business profile, you have a much higher chance of making it into the top 3 local results, Google Maps and local finder, which will, in turn, give your business more exposure and leads. A Google My Business listing not only ensures your business looks legitimate to potential customers, but it is also one of the first things that will show up on a Google results page so it’s an easy way to increase traffic and encourage customer engagement.
This may seem like an obvious one but make use of your social media. It’s a great place to share the launch of your new website. Those who are following you are already actively interested in your business and what you offer, and therefore likely to take a look at your website. The bonus with social media is that if they like what they see, they can share it with their own followers and extend your reach. Don’t forget to post on your own personal social media as your family and friends may require your services or know others who do.
Business groups are also an excellent place to advertise your new business, just be careful to read the group rules first as these can vary from group to group.
Like your social media followers, those who have signed up to receive your emails are actively interested in your business. Newsletters are a particularly effective form of email marketing as they allow you to keep your customers informed whilst continuously encouraging them to visit your website. Remember to keep your content punchy, to the point and use engaging calls to action to make them want to interact with your business.
Make sure you send an email out to all current and past customers to let them know your new website is live – you could even reach out to old potential customers who never quite turned into paying customers. This is a great way of getting your website out to people that are already invested in your services or have shown interest. We often find that some customers do not know all of the services you offer so promoting your new website to them might educate them further and instigate a conversation.
Content marketing is a great way to promote your website as it improves your SEO and creates content that your audience will find useful or engaging.
Starting a blog is an effective way of not only driving traffic to your website, but also showcasing your knowledge, letting customers see what goes on behind the scenes of your business, and bolstering your SEO to rank higher in search engines. When blogging it is important to write for your customers and not yourself. You can use https://answerthepublic.com/ or talk to professionals (like us.) to help you generate and craft blog ideas. Think about what questions your customers ask and try and answer them, for example, “How much does product/service cost” – then explain what goes into your product and service and options for cost. Its also worthwhile doing blogs on that show off your skills, for example we do how to guides which shows that we know what we are going, so if somebody cannot do it themselves, they can ask us to do it for them. Don’t forget to include a form or button for them to easily enquire. If they’re researching about the cost they’re obviously interested in the product or service so take advantage of that.
A content strategy is essential. It’s not good enough to just let people know what is happening with your company, you want to give people real value. For example, this blog post is what our customers ask us and what people will be searching for. We want to add value to those who read this blog with regard to their business and website. Planning your content will make sure your website is updated regularly and your content is well thought out.
Don’t forget that content doesn’t just have to be written. You can make video content, even if it’s just saying the same thing as your written content, you can find many example of this on YouTube and after all, it’s the second largest search engine after Google. Platforms such as Instagram, TikTok, Facebook and even LinkedIn are now favouring video content. Video helps convey your knowledge; and remember, people buy from people so let your personality come through.
Leading on from the previous point, guest blogging gives you the opportunity to expand your website’s reach by collaborating with individuals or other businesses. When another writer writes a post on your own blog, this will then be shared with their own audience and not just your own, allowing you to gain quality leads. Additionally, connecting with businesses that are already established within their field helps you grow your own network and establish yourself as a notable brand. For example, we let experts in the digital and web space guest blog as we know it will help add value to our readers.
Pay-per-click or social media advertising
Pay-per-click (PPC) and paid social media advertising allow you to target your ideal customers. You only need to pay each time one of them clicks on your website, so start low on your budget at first and then increase it as you get more confident. Alternatively, you can hire an expert who can run your campaigns for you. Google AdWords is an excellent tool for targeting Google searches based on exactly what the person is looking for, whilst Facebook, LinkedIn, and even TikTok and Instagram are great for targeting your customers with personalised ads. Like with updating your website and social media, it is important to get a schedule in place.
Generate excitement for your business and encourage users to visit your website by hosting a giveaway. Remember to keep in mind that you’re hosting giveaways to generate a positive return on investment. This is something to think about when you’re choosing the product or service you want to offer as the prize. Ensure it is a product or service that your business offers and not something random. For example, if you run a bakery, you’d want to give away a cake. This showcases your product, makes your giveaway memorable, and attracts relevant customers. If you give away something random that isn’t relevant to your business your giveaway won’t attract people who would buy from you in the future. For example the bakery could do a competition to win a free TV, they would get thousands of people entering to win that, but that doesn’t mean they all like cake. Its best to have 100 people apply who are your target market than 10,000 who are not.
Encouraging users to share your giveaway on social media is also another easy way to increase your website’s reach.
Submit your website to online directories
We have all come across Yell at some point whether it’s their website or the old
yellow pages. Yell has always ranked well online and has high traffic, so adding your website to Yell and others like it is a great way of promoting your business. Look out for industry-specific directories as well. For example, digital agencies list on
Clutch as that allows customers to find the right digital agencies for them. Another
example is Trusted Trader for tradesmen. Good quality directories will also help your SEO as they offer backlinks to your website. Here are a few to help you get started:
Press releases can be used to objectively notify people in your community (local or online) that your new website is now live. There are plenty of websites and platforms that you can use to submit press releases to various publications, both print and digital. Take some time to research which publications would be most relevant to your niche to ensure your press releases target an audience who will be interested in your business. For example, we have the Lancashire Business View here in Lancashire and people can post news on there for other Lancashire based businesses. The platform lists the new and also shares on social media.
We’ve put this one at the bottom for a reason as depending on your product or service it may not be beneficial for your business. Make sure you create an engaging leaflet or flyer that captures the reader’s attention with powerful copy, strong imagery and a clear call to action. Consider reaching out to a designer who can ensure your print advertising looks professional, as poorly made flyers will have the opposite effect and drive potential customers away from your website. You can also do a direct campaign using a website like www.stannp.com/uk to send flyers to potential customers.
This list is not everything you could do as there are hundreds of ways but we hope it’s helped you to take the first steps in promoting your new website. If you need help with your website, you can contact us here to find out more about our services.