How Google Search Works

Every time someone searches, there are thousands of web pages with helpful information. Long before someone types a query, Google starts working out which results to show. What Google does:

Even before a person searches, Google organises information about websites in its search index which is like a huge library.

To help users find what they’re looking for quickly, Google provides results in many useful formats. For example, it uses a map with directions, images, videos or articles and it’s constantly evolving with new ways to present information.

While advertisers can pay to be displayed in clearly marked sections of the page, no one can buy better placement in the search results. The algorithms determine which adverts are the most relevant and which adverts have the highest quality.

Google engineers spend each day testing it and conducting hundreds of thousands of experiments every year. This results in thousands of improvements to the platform yearly.

To make sure your website shows up in relevant searches, here are 5 tips for getting your site to appear on Google:

The higher the rating, the more trustworthy your business will seem.

For example, imagine you run a plumbing business in Halifax. People looking for your services may search Google for “Plumber in Halifax”. So make sure you add that phrase to your page titles and in your paragraphs.

Filling in the alt-text on your images with relevant keywords will also increase the likelihood of you appearing in Google Search results

Regularly updating your content shows Google your website is fresh, and therefore the content may be more relevant to someone searching for your services. Adding a blog post regularly or showing examples of your work can help you do this.

All Swift Builder templates are well-built to improve your website’s chance of appearing in search results. Combine your Swift Website Builder website with the basic SEO tips above, and you’ll be off to a flying start.